Advertising
epub |eng | 0101-01-01 | Author:Tungate, Mark [Tungate, Mark]
12 The collections For a designer, the fashion show is a way to broadcast ideas. It is a medium. Watching a fashion show can be an exhilarating experience. Watching 50 ...
( Category:
Global
June 20,2014 )
epub, mobi |eng | 2012-09-14 | Author:Bradley J Sugars [Sugars, Bradley J]
3 Things to DO after your Review: 1) Decide if you want an online or offline presence, and secure what you need for your blog or newsletter. Think about your ...
( Category:
Marketing
April 9,2014 )
epub |eng | | Author:Harvey B. Mackay
In other words, you must have the mind-set of a drill sergeant. Your troops aren’t going to love you, but they’ll respect you—as long as you can prove to them ...
( Category:
Leadership
March 30,2014 )
epub |eng | 2010-06-06 | Author:Jonathan Schneer [Schneer, Jonathan]
At the end of December 1916 the British War Cabinet had agreed to allow a detachment of French Muslim troops to accompany British forces when they finally entered into Palestine. ...
( Category:
Advertising
March 26,2014 )
epub, mobi, pdf |eng | | Author:Edward Bernays
“Inter-commodity competition is, of course, the most spectacular of all. It is the one which seems most of all to have caught the business imagination of the country. More and ...
( Category:
Leadership
March 26,2014 )
epub |eng | | Author:Gladwell, Malcolm
FOUR The Power of Context (Part One) BERNIE GOETZ AND THE RISE AND FALL OF NEW YORK CITY CRIME On December 22, 1984, the Saturday before Christmas, Bernhard Goetz left ...
( Category:
Social Psychology & Interactions
March 26,2014 )
epub |eng | 1981-01-02 | Author:James P. Othmer [Othmer, James P.]
I briefly worked on one other pharmaceutical account when I was asked to cover for a recently fired creative director on a campaign for a drug that treated something called ...
( Category:
Business
March 26,2014 )
epub, mobi |eng | 2010-05-10 | Author:Adam Morgan
Why was this a significant Project of Re-evaluation across these four dimensions? Because two years later the company and brand faced its greatest challenge—the relaunch of not simply the brand ...
( Category:
Product Management
March 26,2014 )
epub |eng | 2012-04-16 | Author:Michael Hyatt
130 THIRTY-FOUR Understand What’s Not Important Some time ago, in preparation for a meeting with one of my biggest clients, I visited his website. He wanted to extend the reach ...
( Category:
E-Commerce
March 26,2014 )
epub |eng | 2012-04-24 | Author:Roger Dawson [Dawson, Roger]
Key Points From This Chapter 1. Everyone either tends to be either matcher or mismatcher. Being able to recognize which one of these your buyer is helps you become a ...
( Category:
Advertising
March 26,2014 )
mobi, epub, pdf |eng | 2010-01-02 | Author:Jonathan Schneer
CHAPTER 15 Sokolow in France and Italy MARK SYKES HAD GIVEN Britain’s Zionists a key to the Foreign Office door and perhaps much else besides; now they would turn it. ...
( Category:
Advertising
March 25,2014 )
mobi, epub |eng | 2008-06-10 | Author:Noah J. Goldstein; Steve J. Martin; Robert B. Cialdini
Document Outline Preface Introduction 1. How can inconveniencing your audience increase your persuasiveness? 2. What shifts the bandwagon effect into another gear? 3. What common mistake causes messages to self-destruct? ...
( Category:
Marketing
March 25,2014 )
mobi, epub |eng | 2006-01-02 | Author:Robert Heath
NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...
( Category:
Advertising
March 25,2014 )
mobi |eng | 2007-01-02 | Author:J. Scott Armstrong; Scott Armstrong
7.3.2. Use power words if they fit the product Copywriters often recommend the use of power words, such as “free,” “improved,” “new,” or “faster”—provided that they fit with the product. ...
( Category:
Advertising
March 25,2014 )
mobi |eng | 2008-10-15 | Author:Martin Lindstrom; Paco Underhill
NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...
( Category:
Research
March 25,2014 )
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